SACRAMENTO, CALIF. – CIF Sports Properties and Yes Day Beauty are proud to announce the signing of a partnership for the upcoming 2026-27 athletic year. A skincare brand redefining self-care for the next generation of student-athletes, Yes Day emphasizes balance, wellness, and positivity --values that align with CIF's mission. Together, we celebrate student-athletes' well-being, empowering them to perform at their best and feel confident in their own skin.
“We are excited to welcome Yes Day as a partner of the CIF,” said Ian Frost, Regional Vice President, CIF Sports Properties. “Supporting the health and confidence of student-athletes is a key priority for us, and Yes Day’s focus on wellness and self-care makes them a perfect partner. We look forward to working together to help student-athletes feel their best on and off the field.”
“This partnership with CIF is incredibly meaningful to me because it allows Yes Day to meet kids where they already are, on the field, in their schools, and within their communities,” said co-founder Coco Granderson. “As someone who struggled to find skincare that felt right for my age, it’s exciting to bring dermatologist-approved products directly to student-athletes and teens across the country. Through CIF’s events and platforms, we’re able to reach and empower more young people like me with education, representation, and products made just for them.”
About Yes Day
Yes Day is a teen-tested line of vibe-boosting, glow-inducing essentials designed for Gen Zalpha skin in flux. Founded by 13-year-old entrepreneur Coco Granderson and formulated by award-winning cosmetic chemist Ron Robinson, Yes Day delivers clean, gentle, clinically tested formulas (on ages 10+!) that rev your radiance, and keep the skin barrier in check. Powered by a proprietary Yes MagicTM complex of probiotics, moisture-binding magnets, and antioxidants, the collection is safe for teens and in-betweens. With a brand DNA that is teen-worthy, trustworthy, crave-worthy, and planet-worthy, Yes Day is more than skincare, it’s a happy place for teens to build healthy routines, feel good in their skin, and glow all out. Feeling good looks good on you. For more information visit, https://yesdayworld.com/.
About the California Interscholastic Federation (CIF)
Created in 1914, the CIF is the governing body for high school sports in the state of California. The federation is uniquely positioned to foster student growth in values and ethics providing students the opportunity to belong, connect, and compete in education-based athletics. The CIF strives to promote equity, quality, character, and academic development. A nonprofit federation, the state office, located in Sacramento, Calif., represents the interests of its member Sections. The 10 Sections represent geographic regions within the state: Central, Central Coast, Los Angeles City, North Coast, Northern, Oakland, Sac-Joaquin, San Diego, San Francisco, and Southern. CIF represents 1,628 public and private member schools and more than 800,000 student-athletes.
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com